Privacy Policy

1. Information We Collect

GotoRetailo collects information in several ways to provide and improve our retail discovery platform. The types of information we gather depend on how you interact with our services.

Information You Provide Directly

When you use certain features of GotoRetailo, you may voluntarily provide information such as:

• Account information: If you create an account, we collect your name, email address, and password. If you sign in through a third-party service (e.g., Google or Facebook), we receive your basic profile information from that provider.
• Reviews and ratings: When you submit a review for a store, mall, or retail location, we collect the content of your review, your star rating, and any photos you upload.
• Store submissions: If you submit a new retail listing, we collect the store details you provide, including name, address, category, hours, and description.
• Newsletter sign-up: When you subscribe to our newsletter, we collect your email address.
• Contact inquiries: If you reach out through our contact form, we collect your name, email address, and message content.

Information Collected Automatically

When you visit GotoRetailo, our servers and third-party tools automatically collect certain technical and usage data:

• Device information: Browser type and version, operating system, screen resolution, and device type (desktop, mobile, tablet).
• Usage data: Pages visited, search queries entered, store listings viewed, time spent on pages, click patterns, and referring URLs.
• Location data: Approximate geographic location derived from your IP address. We use this to show relevant retail locations near you. We do not access your precise GPS location unless you explicitly grant permission through your browser.
• Log data: IP address, access timestamps, and server request details.

Information from Third Parties

We may receive information about retail locations from publicly available sources, business directories, and data partners to keep our store listings accurate and up to date. This includes business names, addresses, opening hours, and categories.

2. How We Use Your Information

We use the information we collect for the following purposes:

• Provide and operate the platform: Display store listings, search results, maps, and retail guides relevant to your interests and location.
• Personalize your experience: Show nearby stores, remember your preferences, and recommend retail locations based on your browsing history and saved favorites.
• Improve our services: Analyze usage patterns to understand what features are most valuable, identify technical issues, and develop new functionality.
• Communicate with you: Send newsletters you have subscribed to, respond to inquiries, notify you of important platform updates, and deliver service-related announcements.
• Display relevant advertising: Show advertisements that may be relevant to your interests. We use aggregated, non-personally-identifiable data for ad targeting.
• Maintain safety and security: Detect and prevent fraud, spam, abuse, and security incidents. Enforce our Terms of Service.
• Comply with legal obligations: Respond to lawful requests from authorities and comply with applicable laws and regulations.

3. Cookies and Tracking Technologies

GotoRetailo uses cookies and similar technologies to enhance your browsing experience, analyze platform usage, and support advertising.

Types of Cookies We Use

• Essential cookies: Required for basic platform functionality such as navigation, page rendering, and security. These cannot be disabled.
• Analytics cookies: Help us understand how visitors interact with GotoRetailo by collecting aggregated usage data. We use Google Analytics and similar tools for this purpose.
• Preference cookies: Remember your settings such as preferred language, location, and display preferences so you don't need to re-enter them on each visit.
• Advertising cookies: Used by third-party advertising partners to deliver ads relevant to your interests across different websites. These cookies track browsing activity across sites.

Managing Your Cookie Preferences

You can control and manage cookies through your browser settings. Most browsers allow you to refuse or delete cookies. Please note that disabling certain cookies may affect the functionality of GotoRetailo, including search features, saved preferences, and personalized recommendations.

You can also opt out of interest-based advertising by visiting the Digital Advertising Alliance opt-out page or the Network Advertising Initiative opt-out page.

4. Third-Party Services

GotoRetailo integrates with third-party services to provide core functionality. These services operate under their own privacy policies, and we encourage you to review them.

• Google Maps: We embed Google Maps to display store locations, directions, and interactive maps. Google may collect data about your use of maps features. See Google's Privacy Policy.
• Google Analytics: We use Google Analytics to understand platform usage and visitor behavior. Google Analytics collects data through cookies and may process it on servers outside your country. See Google Analytics Data Practices.
• Advertising networks: We work with advertising partners (such as Google AdSense) who may use cookies and tracking pixels to serve ads. These partners collect data independently.
• Social media platforms: If you use social sharing buttons on our pages, the respective social media platforms (Facebook, Twitter/X, Instagram) may collect data about your activity.
• Content delivery networks (CDNs): We use CDN services to deliver fonts, scripts, and stylesheets efficiently. These providers may log access data such as IP addresses.

5. Data Sharing and Disclosure

GotoRetailo does not sell your personal information. We may share information in the following limited circumstances:

• Service providers: We share data with trusted service providers who assist us in operating the platform, such as hosting providers, email delivery services, and analytics tools. These providers are contractually obligated to use your data only for the services they provide to us.
• Public content: Reviews, ratings, and store submissions you post on GotoRetailo are publicly visible. Your display name and any photos you upload with reviews will be accessible to other users.
• Business transfers: In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.
• Legal requirements: We may disclose information if required by law, regulation, legal process, or governmental request. We may also disclose information to protect the rights, property, or safety of GotoRetailo, our users, or the public.
• Aggregated data: We may share aggregated, anonymized data that cannot reasonably be used to identify you. For example, we may publish statistics about the most-searched retail categories or popular shopping destinations.

6. Your Choices and Rights

Depending on your location and applicable laws, you may have certain rights regarding your personal data:

• Access: You can request a copy of the personal information we hold about you.
• Correction: You can ask us to correct inaccurate or incomplete information.
• Deletion: You can request that we delete your personal information, subject to certain legal exceptions (e.g., data we must retain for legal compliance).
• Opt-out of marketing: You can unsubscribe from our newsletter at any time by clicking the unsubscribe link in any email or by contacting us directly.
• Cookie preferences: You can manage or disable cookies through your browser settings, as described in the Cookies section above.
• Data portability: Where applicable, you can request your data in a structured, machine-readable format.
• Withdraw consent: Where we rely on your consent to process data, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us using the details in the Privacy Contact section below. We will respond to your request within 30 days, or sooner where required by applicable law.

7. Data Retention and Security

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law. Specifically:

• Account data: Retained for as long as your account is active, plus up to 12 months after deletion to handle any outstanding issues.
• Reviews and submissions: Public reviews remain on the platform unless you request their removal. Deleted reviews are purged from our systems within 90 days.
• Analytics data: Aggregated usage data is retained indefinitely. Individual-level analytics data is retained for up to 26 months, in line with standard analytics retention policies.
• Email addresses: Newsletter subscriber emails are retained until you unsubscribe, at which point they are removed within 30 days.

Security Measures

We implement industry-standard technical and organizational measures to protect your information, including:

• Encryption of data in transit using TLS/SSL protocols.
• Secure hosting infrastructure with regular security updates and monitoring.
• Access controls that limit employee and contractor access to personal data on a need-to-know basis.
• Regular reviews of our data collection, storage, and processing practices.

While we strive to protect your personal information, no method of transmission or storage is 100% secure. We cannot guarantee absolute security but are committed to promptly addressing any breaches in accordance with applicable notification laws.

8. Children's Privacy

GotoRetailo is not directed at children under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at the address below, and we will take steps to delete such information from our systems.

If we discover that we have inadvertently collected information from a child under 16, we will delete it promptly and take reasonable measures to prevent further collection.

9. International Users

GotoRetailo operates globally and our servers and service providers may be located in countries other than your own. By using our platform, you acknowledge that your information may be transferred to, stored, and processed in jurisdictions that may have different data protection laws than your country of residence.

If you are located in the European Economic Area (EEA), United Kingdom, or other regions with data transfer restrictions, we rely on appropriate legal mechanisms to transfer your data, including Standard Contractual Clauses approved by the European Commission or equivalent safeguards.

Regardless of where your data is processed, we apply the same privacy protections described in this policy to all users worldwide.

10. Privacy Contact

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, you can reach us at:

• Email: [email protected]
• Contact form: GotoRetailo Contact Page
• Postal address: GotoRetailo Privacy Team, 2100 Retail Avenue, Suite 400, New York, NY 10001, United States

We aim to respond to all privacy-related inquiries within 30 days. If you are not satisfied with our response, you may have the right to lodge a complaint with your local data protection authority.